From growth strategy to real-world community.
Helena Simon is a community and events strategist with experience building companies, audiences, partnerships, and high-volume event ecosystems.
Startup Background
Helena began her career advising startups on growth, product validation, partnerships, and market development. In 2015, she co-founded Omnize, where she served as Chief Marketing Officer, helped generate consistent growth, represented the company at international startup forums, and participated in its 2020 exit. Her work earned her a place on the Forbes Brazil Under 30 list in 2017.
Hospitality Specialization
After moving to New York, Helena became immersed in the city’s hospitality and event landscape. In 2021, she joined Parlor Social Club as Events Director, where she developed the programming, partnerships, team structures, and operating processes behind an event portfolio that grew to more than 250 experiences per month.
Track Record
Producing and curating more than 5,000 events over five years
Negotiating partnerships with over 500 venues and brands
Hiring and leading events, operation and hosting teams
Building lean and scalable event-production systems, including AI tools that saved 700+ yearly hours
Developing member programming across multiple audience segments and categories
Supporting market expansion across seven US cities
Directly contributing to a 30x revenue growth
Operator Focus
Helena works with organizations that understand that community cannot be manufactured through marketing language alone. It is built through well-designed experiences—and through the operational discipline required to deliver them consistently.
